Last week, in Vitort v. The Kroger Co., No. 3:20-cv-01317-AC, 2022 U.S. Dist. LEXIS 18291 (D. Or. Feb. 1, 2022), the District of Oregon dismissed a putative class action claiming that a blackberry spreadable fruit product labeled “Just Fruit” misleads consumers into believing it contains only blackberry fruit, when its primary ingredient is fruit syrup with significant added sugars and other additives. Defendants argued the product’s label is accurate because all of its ingredients—including the sugar—are derived from fruit.
Continue Reading “Just Fruit” Does Not Mean Only Unprocessed Fruit