The Ninth Circuit recently confirmed that when a putative class alleges that a marketing representation is deceptive because it is inconsistent with industry standards, plaintiffs must offer common, class-wide proof of deception. See Rusoff v. The Happy Group, Inc., No. 24-7706 (9th Cir. Aug. 17, 2026).
In Rusoff
Continue Reading Ninth Circuit Hatches New Opinion Confirming False Advertising Plaintiffs Must Offer Common Proof of Deception