Photo of Rachel Bercovitz

Rachel Bercovitz

Rachel Bercovitz is an associate in the firm’s Washington, DC office, where she is a member of the Litigation and Data Privacy and Cybersecurity groups. She maintains an active pro bono practice, with a particular focus on gun violence prevention.

Last week, the Third Circuit affirmed dismissal of a putative class action asserting that defendant Quest Diagnostics violated the California Invasion of Privacy Act (“CIPA”) and the Confidentiality of Medical Information Act (“CMIA”) by employing a website pixel to track and collect data about their website activity for advertising purposes.  See Cole v. Quest Diagnostics Inc., No. 25-1449, 2025 WL 3172640 (3d Cir. Nov. 13, 2025).  The Third Circuit held that Quest was not liable under CIPA for aiding and abetting wiretapping because no wiretapping had occurred, nor under CMIA because Plaintiffs had not alleged the disclosure of protected “medical information.”Continue Reading Third Circuit Affirms Dismissal of CIPA and CMIA Claims

Recently, a California federal court granted summary judgment for defendant Eating Recovery Center (“ERC”) on a plaintiff’s California Invasion of Privacy Act (“CIPA”) § 631(a) wiretapping claim, joining other California federal courts that have granted summary judgment on CIPA claims for a plaintiff’s failure to “satisfy [CIPA’s] ‘in transit’ requirement as a matter of law.”  In granting summary judgment, the court critiqued CIPA’s language as “ill-suited for application to internet communications” and called upon the California Legislature to “step up” and “speak clearly” about whether and how CIPA applies to website-based data collection tools.  Doe v. Eating Recovery Ctr., LLC, –F. Supp. 3d–, 2025 WL 2971090 (N.D. Cal. Oct. 17, 2025).Continue Reading California Court Grants Summary Judgment for Defendant, Urging the California Legislature to “Bring CIPA”—“A Total Mess”—“Into the Modern Age”

Recently, a California federal judge dismissed a suit challenging the use of third-party email marketing pixels by clothing retailer Gap, Inc., concluding plaintiff’s “scattershot and vague assertions” were insufficient to state a plausible claim under the California Invasion of Privacy Act (“CIPA”). Ramos v. Gap, Inc., 2025 WL 2144837 (N.D. Cal. July 29, 2025).Continue Reading California Court Dismisses CIPA Suit Alleging Use of Email Marketing Pixels

Early this month, a Northern District of California judge dismissed, with prejudice, a putative class action complaint asserting five privacy-related causes of action, concluding the “issue of consent defeat[ed] all of Plaintiffs’ claims.”  Lakes v. Ubisoft, Inc., –F. Supp. 3d–, 2025 WL 1036639 (N.D. Cal. Apr. 2, 2025).  Specifically, the Court dismissed plaintiffs’ claims under the (1) Video Privacy Protection Act (“VPPA”); (2) Federal Wiretap Act; (3) California Invasion of Privacy Act (“CIPA”) § 631; (4) common law invasion of privacy; and (5) Article I, Section 1 of the California Constitution. Continue Reading California Court Holds Plaintiffs’ Consent Defeats Claims Involving Use of Website Pixel

Court decisions addressing “pen register” claims brought under the California Invasion of Privacy Act (“CIPA”) have started trickling in after last year saw an uptick in these claims targeting businesses’ use of website tools.  Two more California courts recently joined a growing trend dismissing pen register claims, but they did so on new grounds: one confirmed that CIPA’s pen register provision was not intended to cover “internet communications,” and another held that a website tool that allegedly collected “identifying information about visitors’ devices, from visitors’ devices” does not constitute a “pen register” or “trap and trace device.”  See Aviles v. Liveramp, Inc., 2025 WL 487196 (Cal. Super. Jan. 28, 2025); Sanchez v. Cars.com Inc., 2025 WL 487194 (Cal. Super. Jan. 27, 2025).Continue Reading Courts Hold CIPA’s Pen Register Provision Does Not Apply to Internet Communications or to Alleged Data Collection “About Visitors’ Devices, From Visitors’ Devices”

Last month, a New Jersey federal judge applied Third Circuit precedent to hold that the California Invasion of Privacy Act (“CIPA”) does not impose liability for commonplace use of website marketing/analytics pixels under the well-established party exception.  Cole v. Quest Diagnostics, Inc., 2025 WL 88703 (D.N.J. Jan. 14, 2025).Continue Reading New Jersey Court Applies CIPA’s Party Exception to Pixel Wiretap Complaint