Extending its recent decision in Lytle v. Nutramax Laboratories, Inc., 114 F.4th 1011, 1032 (9th Cir. 2024), the Ninth Circuit recently affirmed class certification in a false advertising case based in part on an unexecuted and “not yet fully developed” damages model. The panel reasoned that the expert’s explanation of the damages model he proposed to (but had not yet) run established that the model “could reliably measure damages on a classwide basis and adequately for present purposes matched [plaintiff’s] theory of harm.” The panel also confirmed that in some cases, false advertising plaintiffs can benefit from an inference of classwide materiality and reliance under California law.Continue Reading Ninth Circuit Affirms Class Certification Based on Unexecuted Damages Model
