misrepresentation

This week was ruff for a group of pet owners whose putative mislabeling class action against Champion Petfoods USA, Inc. was unanimously rejected by the Tenth Circuit.  In Renfro v. Champion Petfoods USA, Inc., No. 20-1274 (10th Cir. Feb. 15, 2022), the Tenth Circuit affirmed dismissal of the plaintiffs’ claims alleging affirmative misrepresentations and omissions about the quality and/or ingredients of Champion’s dog food.  In so affirming, the Tenth Circuit held that general statements like “Trusted Everywhere” and “Biologically Appropriate” would not deceive or mislead reasonable consumers.Continue Reading Tenth Circuit Rules Pet Owners’ Class-Action Bark Has No Bite