Alyssa Kastner

Alyssa Kastner is an associate in the Litigation and International Arbitration Practice Group in the firm’s New York office. Her practice focuses on commercial litigation, international commercial arbitration, and investor-state arbitration.

Alyssa maintains an active pro bono practice, with a particular focus on immigration and criminal defense issues.

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Website Pixel Tool “Definitionally Not a Trap and Trace Device” Under CIPA

By Alyssa Kastner on June 23, 2025

Posted in Data Privacy and Cybersecurity, Litigation

Many businesses are being hit with demand letters and lawsuits challenging their use of website marketing tools, such as pixels, under a lesser-known provision of the California Invasion of Privacy Act (“CIPA”) prohibiting the use of “trap and trace devices.” A California court recently added clarity to the meaning of this term: a pixel tool that captures the “contents” of a plaintiff’s website communications is “definitionally not a trap and trace device.” Price v. Headspace, 2025 WL 1237977 (Cal. Sup. Ct. Apr. 1, 2025).Continue Reading Website Pixel Tool “Definitionally Not a Trap and Trace Device” Under CIPA