Many businesses are being hit with demand letters and lawsuits challenging their use of website marketing tools, such as pixels, under a lesser-known provision of the California Invasion of Privacy Act (“CIPA”) prohibiting the use of “trap and trace devices.”  A California court recently added clarity to the meaning of this term: a pixel tool that captures the “contents” of a plaintiff’s website communications is “definitionally not a trap and trace device.”  Price v. Headspace, 2025 WL 1237977 (Cal. Sup. Ct. Apr. 1, 2025).Continue Reading Website Pixel Tool “Definitionally Not a Trap and Trace Device” Under CIPA