The Supreme Court recently declined to review the Sixth Circuit’s decision in Sevier County Schools Federal Credit Union v. Branch Banking & Trust Co., 990 F.3d 470 (6th Cir. 2021), which presents a potential challenge to enforcing arbitration clauses added to standard account agreements.  The cert denial serves as a reminder that companies introducing arbitration agreements should take care to follow all contractual change-of-term requirements and create a record of affirmative customer assent whenever possible.

            Background: Plaintiffs opened money market investment accounts with First National Bank of Gatlinburg (“FNB”) in 1989.  In addition to guaranteeing that the interest rates would never fall below 6.5%, the account agreement contained a change-of-terms provision allowing FNB to change the terms of the agreement, which would become effective upon the completion of certain notice procedures.  Id. at 473.

            FNB eventually merged with BB&T in 2001.  BB&T sent account holders a bank services agreement, which contained an agreement that disputes could be arbitrated at the election of either party and also stated (1) the agreement could be amended, (2) amendments would be promulgated by written notice to the account holders, and (3) continued use of an account after receipt of notice constituted acceptance of the amendment. 

            BB&T amended the bank services agreement in 2004 to add a class-action waiver provision to the arbitration agreement, among other things.  It amended the agreement again in 2017 to make arbitration mandatory.  Id. at 474.  The 2017 amendment provided that continued use of the account after receiving notice constituted acceptance of the changes, and no plaintiff objected or closed their accounts.

            BB&T then lowered the money market investment account interest rates from 6.5% to 1.05%, prompting plaintiffs to bring breach-of-contract claims, and BB&T moved to compel arbitration.

            The Sixth Circuit’s Opinion: The Sixth Circuit held that under Tennessee law, the 2001 bank services agreement and its subsequent amendments were invalid for lack of consent insofar as they changed material terms of the original account agreements with FNB.  Id. at 476.  The court’s reasoning poses a potential obstacle to companies seeking to enforce arbitration clauses added to account agreements after the agreement was originally entered into.

            Record Unclear on Compliance with Change-of-Terms Provision.  The Sixth Circuit first noted that it was not clear whether the FNB agreement’s change-of-terms provision had been followed when BB&T introduced its first bank services agreement.  This underscores the importance of complying with such contractual terms.

            Addition of Arbitration Clause “Unreasonable.”  More significantly, the Sixth Circuit held that even if the change-of-terms procedures had been followed, the bank services agreement’s introduction of an arbitration clause, where the original contract did not address dispute resolution, was invalid as “unreasonable” because account holders had no reason to suspect that the bank may someday add such a term.  Id. at 478.  Adopting the California Court of Appeal’s decision in Badie v. Bank of America, 67 Cal. App. 4th 779 (1998), the Sixth Circuit stated that for a contract modification to be “reasonable,” it must be “a modification whose general subject matter was anticipated when the contract was entered into.”  990 F.3d at 479.

            The Sixth Circuit also found it significant that BB&T did not offer account holders the ability to opt out of the arbitration agreements: “This left the Plaintiffs with no choice other than to acquiesce to the new arbitration provision or to close their high-yield savings accounts.  And closing their accounts is a totally unreasonable option because doing so would obviate the very essence of the Plaintiffs’ accounts—the promise of a perpetual 6.5% annual interest rate.”  Id. at 480.  For the same reasons, the Sixth Circuit held that imposing an arbitration agreement through changes to a standard account agreement breached the duty of good faith and fair dealing.

            Cert Petition Denied:  BB&T (now known as Truist Bank) petitioned for certiorari, arguing that the Sixth Circuit’s decision disfavored arbitration and was contrary to the Supreme Court’s arbitration precedent.  Amici, including several banking industry groups, warned that the decision “casts a cloud of uncertainty over the enforceability of countless millions of arbitration provisions that [financial institutions] have already implemented through change of terms procedures.”  The Supreme Court denied cert on May 31, 2022.

            Implications for Companies Considering Adopting Arbitration Agreements as Amendments to Existing Agreements: In light of the Sixth Circuit’s opinion and the Supreme Court’s denial of cert, companies seeking to adopt arbitration clauses through changes to terms of service or standard account agreements should consider taking steps to distinguish their process from that at issue in BB&T.  Options to consider could include offering the option to opt out of the arbitration agreement, requiring consumers to affirmatively take some action to accept changed terms (rather than just simply continuing to use the account), or including dispute resolution provisions that explicitly leave the door open for future amendments to add arbitration agreements. 

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Photo of Amy Heath Amy Heath

Amy Heath is a class action and commercial litigator. She has significant experience with matters involving privacy, contract, consumer protection, fraud, unfair competition, antitrust, and intellectual property claims for clients in the technology, financial services, and consumer products sectors, among others. Before joining…

Amy Heath is a class action and commercial litigator. She has significant experience with matters involving privacy, contract, consumer protection, fraud, unfair competition, antitrust, and intellectual property claims for clients in the technology, financial services, and consumer products sectors, among others. Before joining the firm, Amy clerked for the Honorable Michelle T. Friedland of the United States Court of Appeals for the Ninth Circuit and the Honorable Lucy H. Koh, then of the United States District Court for the Northern District of California. Amy maintains an active pro bono practice that focuses on direct services for individual clients.

Before practicing law, Amy served as an intelligence analyst.

Photo of Andrew Soukup Andrew Soukup

Andrew Soukup is a co-chair of the firm’s Class Action Litigation Practice Group. Andrew specializes in representing heavily regulated businesses in class actions, multidistrict litigation, and other high-stakes disputes. Recognized for achieving “big wins in his class action practice,” Andrew has defeated a variety…

Andrew Soukup is a co-chair of the firm’s Class Action Litigation Practice Group. Andrew specializes in representing heavily regulated businesses in class actions, multidistrict litigation, and other high-stakes disputes. Recognized for achieving “big wins in his class action practice,” Andrew has defeated a variety of advertising, consumer protection, privacy, and product defect and safety claims ranging in exposure from millions to billions of dollars.

Andrew’s clients include those in the consumer products, life sciences, financial services, technology, automotive, and media and communications industries. He has helped his clients prevail in litigation in federal and state courts across the country against putative class representatives, government agencies, state attorneys general, and commercial entities.

With a long history of representing companies subject to extensive federal regulation and oversight, Andrew provides a unique ability to help courts understand the complex environment that governs clients’ businesses. Clients turn to Andrew because of his successful outcomes at all stages of litigation, his responsiveness and attention to their matters, his understanding of their businesses, and his creative strategies.

Andrew’s recent successes include:

  • Leading the successful defense of several of the world’s leading companies and brands from claims that they engaged in deceptive marketing or sold defective products, including claims brought under state consumer protection and unfair deceptive acts or practices statutes.
  • Delivering wins in multiple nationwide class actions on behalf of leading financial institutions related to fees, disclosures, and other banking practices, including the successful defense of numerous financial institutions accused of violating the Paycheck Protection Program’s implementing laws, which contributed to Covington’s recognition as a “Class Action Group of the Year.”
  • Helping one of the world’s largest seafood companies defeat ESG-related claims accusing the company of misrepresenting its environmental-friendly production practices.

Andrew has also obtained favorable outcomes for numerous clients in commercial and indemnification disputes raising contract, fraud, and other business tort claims. He helps companies navigate contractual and indemnification disputes with their business partners. And he advises companies on their arbitration agreements, and has helped numerous clients avoid multi-district and class-action litigation by successfully enforcing their arbitration agreements.

Watch: Andrew provides insights on class action litigation, as part of our Navigating Class Actions video series.